|I forgot to copy the transcript info link.|
Honestly, I was a bit distracted and my speaker connection didn't help. Lots of static.
Here's what I could get:
Profitability=NET income (some newbies don't get this).
Goal: 15% net after tax on the bottom line (I may be wrong on this one).
You run your business on Income - not on gross sales/revenue.
Add value. Differentiate your service. Fewer but more profitable customers.
And probably Most Important: *RAISE don't reduce prices*
She showed an algorithm of how just a 20% price discount cuts profitability by HALF!
Presenter was Dawn Fotopulos, the Hidden Profit Prophet (that's funny), Cornell grad & serial entrepreneur. She founded Bedazzled (sold to a Land's End division) at the ripe age of 23.