the general look and feel -but josh dont set up your site without content. Your site is essentially set up with 3 pieces (which are photos). there are no keywords on the page, the words are placed within the image, saved and then place on the page.
the words on any page are used by search engines for placement. people need to be able to find your site on the internet--example
<p><img border="0" src="images/wait.gif" width="90" height="20"></p>
<p>hey this is josh - an awesome notary</p>
</body>
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