"Okay, I'm an optimist and think that maybe this suggestion would ebb the tide . . ."
The real problem is that people are not readers, don't think it applies to them and only to the other person, or that they are too important and this certainly doesn't apply to them. I'm just going to illustrate the readers, or in this case, the non-readers.
I used to have a different business with signage placed on my products. Invariably, someone would look at the big sign, simultaneously asking how much, which was placed on it at 36 point. I would respond $15.95 and they would ask why the sign said $12.95. If I was cranky or quirky, the tone would change, but I would reply that it was because I had to translate for them. Then, when I was ringing them up at $12.95, invariably someone would remark they thought it was $15.95.
People just don't pay attention. And the tide also flows. |
