Association Magazine. $100 a month for three straight months. I was convinced that my phone would be ringing off the hook with attornies desperate for a mobile notary. The advertising sales rep told me that I was the only mobile notary to have ever advertised in the magazine.
I did not receive one phone call, email, text or inquiry. Not one. This was when I first switched over to 100% GNW. It was a rookie mistake. All businesses make the same mistake. When business is slow, they think increasing the advertising budget is the answer. It never is. For whatever reason, it doesn't work. When a business gets bigger and successful, that's when advertising dollars can pay off.
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