The unique thing about our business is that it's the buyer of our services that is setting the prices, not the seller (us). It's an auction in reverse. Instead of the work going to the highest bidder, it's going to the lowest bidder. They are telling us "We will pay you $$ to do this job. Who wants it?" Almost always, someone takes it at that price.
Can you imagine sending a blast out to dentists in your area and saying "I will pay you $$$ for the root canal that I desperately need. Who wants to do it?" |