Go to your local small claims self-help center. check this website to ensure that he is not incorporated. Being an Inc protects him personally.
I just checked California Secretary of State. He is apparently a sole proprietor.
To double check. Here is the link
http://kepler.ss.ca.gov/list.html
To start filling out the forms for small claims. Here is the website
http://www.courtinfo.ca.gov/selfhelp/smallclaims/
After submitting your forms and paying your fee, you will need to have the party served. What is this losers information, such as his (full name)
P.S. On your plaintiff statement should have Joe Blow dba All Around Signings. This will reflect on his credit report.
Once you get the judgment, and believe me, he is not going to show. The venue is where he contracted the service. If he contracted in Oak, then you use Oakland Superior court, if he contracted in Ventura, then the venue would be Ventura Superior court.
I do this as a living and the process is relatively simple. The collection part is what will drive you crazy. You would be amazed at how many people hide personal assets.
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