Posted by Patrick Anthony on 10/22/05 11:58pm
Msg #71960

Email Advertising

I will be sending out email advertising to local signing, mortgage, and title companies. I has taken me FOREVER to compile my email list. My questions is... How often should I send out emails to these folks... I want make sure that I spread the word, but want to avoid overkill. Any help is appreciated....

Reply by Anonymous on 10/23/05 9:11am
Msg #71973

I sent out my letter of introduction just once. You might want to consider signing up and advertsing on every notary board there is. Don't be surprised if you get back alot of "failed to deliver" e-mails. I also sent out my letter of intro snail mail and fax. Good luck to you!

Reply by LawrenceOK on 10/23/05 10:58am
Msg #71985

I personally consider this form of advertising SPAM and will delete it. I do my marketing the old fashioned way and I get much better results. Stick to snail mail, yes it takes longer but it's more personable and professional in my opinion.

Reply by eXpedNotTX on 10/24/05 10:20am
Msg #72037

In business training, they told us that when you contact businesses via snail mail, plan to do it (3) three times. They say that in a lot of cases, the first letter gets tossed. I don't recall how frequently, but I would suggest to give it a month or two after your first mass mailing. If you haven't heard from that company, go ahead and mail out another letter. I don't like receiving emails (SPAM) either, so I don't contact potential clients that way.

Reply by LawrenceOK on 10/25/05 11:13am
Msg #72182

When I took Business Ed at SAJC (74-76) It was mail one every business quarter. I might add for you new people that a lot of companies that you plan on soliciting don't want a full blown 2 page resume. They want a short description of your services, experience & related experience if any. Keep it to one page including the introduction.