Posted by maddieNJ on 11/29/06 8:30pm
Msg #162864
seasoned signing agent with marketing questions
I'm a full time signing agent in NJ and I have suffered from writers block for years now apparently. I have been using the same marketing letter to reach out to title companies on a national level for close to three years with an okay response. I would like to tweak my letter and appeal to lenders, escrow companies, brokers, home construction companies and any other markets I haven't tapped into yet. (Do you all try to reach these markets or do you strictly strive for title company business? Am I missing any markets?).
I've been hesitant to contact these markets because I'm not sure signing agents are as in demand in their offices as say they are in title company offices. Do you have different letters to appeal to different markets? I tried to keep my letter general to appeal to everyone, but like I said, I've been using the same letter for years now and I'm not getting the kind of response I think I should. I'd like to change it completely and resend to title companies and/or other markets.
Are there other agents out there that can relate? I just feel like my marketing efforts have become stagnant. Any helpful suggestions would be welcome.
| Reply by Poppy on 11/29/06 9:24pm
Msg #162874
Perhaps if you post your old letter we could tweak it for
you. ;-)
| Reply by maddieNJ on 11/29/06 9:37pm
Msg #162878
Re: Perhaps if you post your old letter we could tweak it fo
Of course! Free advertising for all! 
I wasn't looking for someone to post their letter, but more so some tips on how to market to other types of this business - to the lenders, brokers, etc. Interested to see if anyone is actually doing this or just concentrating on the title industry, etc.
| Reply by Poppy on 11/29/06 9:48pm
Msg #162881
Sorry I couldn't resist... To answer your question sorta...
I can only speak for myself and my marketing genius is very limited... However here is what I do..
Yes, I market to each of the individual groups you mentioned and yes, absolutely I use a tailored letter for each source. (or in my case oversized postcard and follow up letter)
I use vista print and had oversized postcards made... I stress the benefits of working with a mobile notary in general and the benefits of working with me personally... Make sure you highlight the whats in it for them plugs... Increased client satisfaction etc...
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