Reply by Charles_Ca on 10/2/06 6:59pm Msg #149877
Re: Web Advertising - depends
If you offer other services besides notary work and as an attorney you may. I find that the website is a good cross-selling tool. You can drive your visits from other sources such as diredct advertising or Yellow Pages, or all the other mass media. If you are going to do only loan signing work, my guess is that maintaining a site is a luxury and there are cheaper options. The question I ask myself with advertising is 1) who is my audience 2) how are they going to find me 3) what is the cost per client to me. There may be better options. A website however is a terrific cross selling platform.
Regards, Charles
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