Posted by SharonMN on 5/4/12 9:03am
Msg #419854

Don't Give It Away!

American Bar Association has a great article about why you should not work for free or discounted rates in hopes of getting future business.

http://www.abajournal.com/legalrebels/article/value_cheap_or_free/?utm_source=maestro&utm_medium=email&utm_campaign=weekly_email

Reply by jba/fl on 5/4/12 10:08am
Msg #419859

Love, respect and live this comment from the article:

"Once you've set the floor for the price of your service as something less than you believe it's worth (whether it's a discounted fee or a freebie), you've also established a ceiling for what you can charge that client in the future. You've now defined both the price and the value of your service.

Reply by HrdwrkrVA on 5/4/12 3:04pm
Msg #419912

Amen! Amen! Amen! R u listening lowballers, newbies &

all of you who think you'll "make it up w/ volume"?? You ACTUALLY may get more volume b/c it's no sweat off THEIR noses - duh! It's YOUR blood sweat & tears (& gas & paper & toner, elec, time, etc.)

Reply by ikando on 5/4/12 10:42pm
Msg #419957

My favorite take-away: "Once you've set the floor for the price of your service as something less than you believe it's worth (whether it's a discounted fee or a freebie), you've also established a ceiling for what you can charge that client in the future. You've now defined both the price and the value of your service."

I'll keep this in mind for all my endeavors.