Posted by Treasure Valley Notary - Tina on 8/25/13 2:23pm
Msg #481842

How Hard Are You Marketing? n/m

Reply by Treasure Valley Notary - Tina on 8/25/13 2:32pm
Msg #481844

Re: How Hard Are You Marketing?

Uughhh. Wrong button. Sorry.

How hard are you marketing yourself? Because the signing service companies are. This letter (I've removed the name of the company because it does not matter who it is) is going out to all the loan officers in my area and probably your area too. If you want higher fees (remember it is built into the loan, so if someone is charging less, it is money in the pocket of someone else - and it isn't the borrower) then you have to work smarter. Working harder isn't going to cut it. Think about this when signing services call you and offer low ball fees - remember what they are charging. I'm not discounting signing services, but if you want better fees, you need to be out marketing to the right people.

Hi Loan Officer,

We have been signing loan documents nationwide for xx years but have never worked with you.  I would like to get on your radar so I have included information about xxxx, our fees and how to use our services.  In an effort to encourage you to use our mobile notary service more often, we have lowered our fees for your company.
 
xxx is a nationwide mobile notary service that has extremely skilled notaries and offers a cancellation policy that is second to none.  It’s our way of showing you that we really want your business.  After xx years in business, we have established a strong history of excellence and superb customer service
 
xxx can save you money (low rates and waive our fee if an escrow cancels entirely) and provide an enormous amount of financial protection ($1 Million E&O) on every signing we do on your behalf. 
 
Benefits to You:
 
·                    We DO NOT charge if the escrow cancels entirely
**does not apply to no signs**
·                    We carry $1 Million in E&O Insurance
·                    We are Nationwide
·                    We fill most orders within 15 minutes
·                    We answer phones until 6pm (PST)
·                    We have the BEST customer service in the industry
·                    Submit orders and track the status of all your signings, on our website
·                    You receive instant emails giving you updates for each of your orders
 
Many of our competitors have tried to imitate our cancellation policy due to the slowdown in the real estate market.  But on cancelled files, many of them still try and collect their fees directly from your borrowers.  We do not do that.  You just need to email us letting us know the escrow cancelled entirely and we will zero out the invoice; how can we expect you to pay out of an escrow that isn’t there.
 
You can submit all your orders online and track the status of your signings to find out where and when docs were dropped off by the notary, tracking number, etc by logging into our website at www.xxx  Or, if you prefer, you can email (orders@xxx), fax or just call us at xxx-xxx-xxxx to submit your signing requests. 
 
Our rates are as follows:  (Attorney States, Rural Areas & E-signings are exempt and might have higher fees)
1 Loan Overnight docs             = $125
1 Loan Edocs                           = $150
 
(1st and 2nd add $50 to above fees)
 
Thanks again and I look forward to working with you.

xxxxxxxxxx
xxxxxxxxxx
xxxxxxxxxx

Reply by ME/NJ on 8/25/13 2:57pm
Msg #481847

Re: How Hard Are You Marketing?

None, my client base that keeps me busy is set and if they slow down then the everyone else is even slower. Had a company ask me last week if I still do this..lol

Reply by ananotary on 8/25/13 3:08pm
Msg #481848

You do zero marketing n/m

Reply by ananotary on 8/25/13 3:09pm
Msg #481849

Re: You do zero marketing? That's nuts.

Your doom and gloom posts make much more sense.

Reply by ME/NJ on 8/25/13 3:18pm
Msg #481850

Re: You do zero marketing? That's nuts.

99% of us are on almost every data base, my doom and gloom is proving correct. I need to do 50-60 signings a month for me to stay in this field. I fall below that number and its time to look around.

Reply by ananotary on 8/25/13 3:23pm
Msg #481851

I market several times a week, today included. It may be

Proving correct for you, but not me. I continue to market and therefore reap the benefit of many different companies contacting me. But, through consistent marketing (which all companies that succeed do) I am going to have an all time high this year. Not trying to be smug but pointing out that marketing is a huge key to success in this business.

Reply by ME/NJ on 8/25/13 3:31pm
Msg #481852

Re: I market several times a week, today included. It may be

With the volume I do, taking on new clients is tough till it slows down. keeping my top clients happy is number one with me, last couple of months people get tired when they call and me saying I am already booked.

If there was more of me, more time in the day or if it got that slow I would market. You market and then can't do the work what is the point. Trust me these 3 big guys go bad we all will be looking for other work.

Reply by ananotary on 8/25/13 3:43pm
Msg #481855

Putting all your eggs in just a few baskets is dangerous.

That may be what you are feeling. I have been in this business for ten years and have found the best way to make more money is to network with other notaries. That has been huge for my business and has resulted in my all time high year at at time when you (for example) are crying doom and gloom.

There are ways to run a profitable business and still make many, many clients happy. It's called networking.

Best of luck to you!

Reply by ME/NJ on 8/25/13 8:34pm
Msg #481887

Re: Putting all your eggs in just a few baskets is dangerous.

Those few baskets are the biggest TC factories and if they fail like I said all of us will seek a new path.

Reply by ananotary on 8/25/13 9:29pm
Msg #481893

That is a ridiculous statement. n/m

Reply by sueharke on 8/26/13 1:10am
Msg #481906

Re: That is a ridiculous statement.

Please clarify what is ridiculous in the statement?

The coming and going of various businesses (in this case TC and SS) has been going on for hundreds of years. In economics it is called the law of supply and demand. The less people willing to work for a certain rate of pay and a group that accepts that pay will continue to change until one group is left standing. I suggest reading the history of business in the the US and the world. I also suggest reading books on economics that are not written at the level of PhD (unless you have a background in the advanced study of economics - and that is not me with an MBA in business).