Posted by George Tull on 3/31/13 3:44am
Msg #463852
Advice on offline marketing?
Hi all and happy Easter!!
I think I have done the bulk of the NSA marketing that I can do, for the most part anyway. I paid for a listing here and a number 2 spot on 123 Not. I've signed up with a bunch of the agencies and title companies online. I think it's time to go offline.
I was thinking about making a marketing folder. It would include a business card with a link to my site, a few brochures explaining what I do, and a "resume" of sorts. I would call various loan officers with local lenders, ask if I could drop off some literature for them, meet each one for just a few minutes and give them the material.
Is this a good idea? Any other suggestions that you can think of? If you have done something similar, how did it work for you?
Thank you in advance, and hope you find a bunch of eggs!! 
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Reply by Marian_in_CA on 3/31/13 5:37pm
Msg #463909
That's is *the* best advice, BTW....
That's how I did it at first. And you know what? It was reading that very advice from Brenda years ago, too. It really works. It takes patience, time and research, but it really is worth the effort.
It also gives you a good picture of who you competition might be as well, since their names and seals will be on the deeds.
Once, I noticed a particular Title company was filing deeds for an area and all of the deeds had a notary who I knew lived lived in another county. I went to the TC and said, "You know what? I see that you're using so-and-so for properties out in town X. She lives about an hour away, and I'm about 20 minutes away...plus I know several people here in town who could vouch for me," and so on. It worked! As it turned out, the only reason they used that notary was because she was the only one they could convince to go out there. I negotiated a rate for that town that was about $50 less, and to this day I'm the first person they call when they have work out there.
The TC President told me it wasn't because of the price, so much as because I obviously did the research and knew their business, the area and the people. So, when I approached them, it wasn't a generic letter and business card saying, "Call me if you have anything," -- it showed initiative, which they liked. And since then, that TC has given my name to other TCs and even lenders.
You have to do a lot of market research. It matters.
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