the actual acronyms of any particular business entities in order to side-step potential advertising and to avoid providing them with free 'Air Time' (which would boost their internet Search Engine Optimization (SEO) rankings), then it should be expressed directly in that manner or guidance given to newbies or to the inexperienced providing them insights in that manner; i.e., "we use alternate acronyms to avoid advertising and assisting their SEO rankings."
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