The only thing "certifications" are good for are marketing and the potential increased visibility. In just about all of these sites, a paid listing/"certification" will put you at the top (or near top) of the list. In reality, we all know it doesn't "mean" anything.... but it does have the potential to increase your visibility. I say "potential" because it doesn't always work, especially if you're in a saturated area with tons of other "certified" notaries. That's where basic business research skills come in handy.
Earlier it was noted about a particular site wherein the guy's certification test is full of mistakes. I've failed it TWICE because the correct answers aren't correct, according to him. So, in order to get certified you just have to figure out what HE thinks the answer is... hardly indicative of actual ability. It's about playing the marketing game. |
