I'd be willing to bet that Ad will get you more business than a $600 commercial on a local tv or radio station. Good for you.
I had the opportunity to speak at a meeting for senior citizens once. Instead of focusing on my services, I talked about the importance of them having those legal docs (Will, POA, HCD) signed & notarized sooner rather than later. I shared examples of how I'd been called to a home by family members but due to senior's health I was unable to assist them. I then told them what to expect when they hire a notary and how to prepare for that appointment (ID, Witness, State Fee, Oath, etc.)
Of course, questions were asked that I couldn't answer -seniors wanting legal advice. But once they understood why they seemed fine.
This is the kind of info sharing we should be doing on a regular basis. If the patriarch or matriarch of a family trusts you...you've got the rest of the family too as future customers.
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