You are correct, Julie -- supply and demand.
I love working with ServiceLink. However, they only call me when they're ready to meet my fees. A few years ago, they asked me to prepare a spreadsheet listing every town/city in every zip code and county I service which also shows my fee for that town/city. I did so.
That spreadsheet has come in very handy. That's what I use to quote my fees to them and just about anyone else calling for service (all except for Amrock, who has a different setup).
I cover a large territory. My usual and customary service area consists of 7 counties and I'm willing to travel outside those boundaries and my hiring partners are aware of this.
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