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Posted by sigtogo/OR on 6/27/22 2:46pm
businesses advertise with non-profits all the time and claim business advertising deduction. Sorry you are having difficulty wrapping your head around that.
Your OP presented a sponsorship with NPR. Dollars used for sponsorships, generally speaking, are claimed as business advertising expense. Whether its a wise decision in the OP's case is irrelevant because you do not know the details.
As an example, lets imagine I gross $80,000, net 50,000. Personally I am not keen to pay taxes on 50k so I look for ways to maximize my deductions. Since changes to our tax laws do not allow me to claim Schedule A donations like in the past, I can see a benefit to myself while also benefiting my chosen non-profit, by purchasing advertising in the form of a sponsorship.
If I am going to give money to my non-profit regardless, why not do it in such a way as to benefit me tax-wise?
We are in a service industry. Its easy to justify expanding ones community presence by purchasing a sponsorship. I am currently retired but when working, I had a thriving business. I worked with national, local TC, lenders, realtors, adoption agencies, retirement homes, and attorneys. If I wanted them to remember me, I needed to be, and stay visible. |
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