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A self-check before spending good money on marketing.
Posted by  JanetK_CA of CA on 7/11/19 3:05pm Msg #608335
Over the many years some of us have been at this, we've seen lots of different approaches used to convince us that someone has a great way to get us more business, just pay them $XXX or whatever... The situation described here is a classic example of how something can look and sound great, but do us no good if no one sees it. Same applies for online directories.

As we've learned, what makes the most sense when deciding how to use our marketing money, is to put ourselves in the shoes of our ideal customer and ask ourselves how they'd go about trying to find someone who offers the services we do. That's where you want to put your money.

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Messages in this Thread
 Notaries Beware - IAC on 7/11/19 1:47pm
 Dejavu, Christensen aka Fiore aka Gago -  Cheryl Elliott on 7/11/19 2:39pm
 It's Not A Scam . . . It Is A Legitimate Publication . . . -  PegiT_MN on 7/11/19 2:43pm
 A self-check before spending good money on marketing. -  JanetK_CA on 7/11/19 3:05pm
 Believe they're called 'Vanity Directories' - Lee/AR on 7/11/19 3:38pm
 Re: Notaries Beware - Luckydog on 7/11/19 7:48pm

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