http://influencermarketinghub.com/what-is-an-influencer/#People%20with%20Above%20Average%20Influence%20on%20Their%20Audience
What really piqued my interest was the statement under Macro-Influencer which states: "However, you do need to be careful with this level of influencer. This is the category most likely to engage in influencer fraud – some have only reached their position thanks to the followers they have purchased." |