They're talking about being the go-to person for local title and escrow offices for signings that aren't done in-house. The busier a title/escrow company is, the less likely they'll be to do the signing in-house. (It also may depend on the borrowers and how busy they are or how distant.) We may see some companies try to bring more signings back into the office if things slow down.
But let's face it... When someone says they've had problems getting their foot in the door because those companies already have their favorites, SOMEONE has to be that 'favorite'. Frankly, the folks that can pull that off (at least the ones I know who post here), also know that there are plenty of other NSAs who would love to get the business they have - and would be happy to steal their clients, if they could.
If they're smart enough to get those clients to begin with (and they clearly are), they're also smart enough to not give away their secrets on a public forum - although some of our colleagues in areas with less competition have given up a few tips and tricks over the years...
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