| Pricing correctly is great, as far as that goes. The challenge in my area is preserving the traditional price levels I have had over the last 12 years. The problem for me is the saturation of NSAs in my area and the willingness of these NSAs to accept any amount in order to book signings. No signing service will offer my fee if so many others are willing to work at a lower rate. The market just suffers with lower opportunities and less offers for experienced NSAs. It is nice if you can tell a customer that you refuse to go below a certain price level, but the reality is that most of the work is for less and you have to decide if you take it or refuse it. It is a tough decision, since if you refuse you are certain to have no profit at all. You can't fight the law of supply and demand. An increase in the supply of notaries without an increase in the demand for their services will result in the lowering of price. If anyone out there has a way to counteract this trend, I would sure like to hear that secret. |
