I just read ikando's post above and she fortunately brought up something that I thought about but forgot to add in. The formula (such as it is) I described above, just provides a way to make sure we charging 'enough'. But as she pointed out, it makes sense to invest our time doing something that's going to provide more than just a break-even income. So yes, we need to charge a value for our time! However, if we don't have a good idea of what our cost-of-doing-business is, we might be selling ourselves short with an hourly rate that may not be earning us nearly as much as we think. |