"The way it works is the title company makes contact with an NSA based on where the client happens to be, but the escrow title company is where the property is located."
IME, the second part of this regarding TC where property located ... not necessarily so. In my 11.5 years of doing this in Northern California, at least 60% of the files have been with Southern California TCs or other outlying TCs.
At one signing a year or so ago, the borrower asked lender, who was present, why that particular Southern California TC was used rather than a local one (this when we had to call TC for a couple of numbers issues). Lender said because Southern California TCs are less pricey. Don't know if this is true in all cases or only a few.
Insofar as profiles ... I agree to a point. We want to have good, concise, grammatically correct, eye-catching profiles. Make it too long, reader goes on to next NSA. Usually EOs are on overdrive and too busy to scan long profiles or read through social media.
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