Definition of advertise:
http://www.bing.com/search?q=advertise+definition&qs=SC&pq=advertis+definition&sc=8-19&cvid=03A47444D449490FABA197824E1E018E&FORM=QBRE&sp=1
It's a YouTube broadcast wherein he's publicizing this scheduling tool. It appears to be a good tool but there are various others similar to it online -- just a matter of Googling. However, Matt did not create it. From what I gathered from their website, the founder is Gavin Zuchlinski.
What bothered me the most was that I expected to see/hear about RON. Instead, I get hit with over 30 minutes of a scheduling ad and a couple of guys "atta boyin'" each other ;-(
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