I suspect that they're not just wanting "to make money on the backs of notaries", but that they want to replace notaries in the field altogether. With the virtual nature of RON, they don't need us. All they need to do is create a central location which houses not only all the required technology, but employees who either already are notaries or who they can train to become notaries, to sit in a call center and receive calls from anywhere, in shifts.
They'll likely pick a location where the new RON laws are friendly to them and where there's a low threshold for becoming a notary. In that type of environment, they can easily decide what type of digital certificate their notary/employees will have. With this model, they'll also have a staff of sales people (they're probably already onboard to some extent) to promote their total system to lenders, title companies, etc., etc...
The only thing that I think has a strong possibility of putting a halt to this is if a major state (or a few) passes laws disallowing acceptance of remotely notarized signatures. I don't know what the chances of that are, but Matt has stated that this is his next focus. Another great reason to keep supporting his efforts!
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